Traduzione con Babelfish

Rockland, Maine -- This morning, PETA sent a letter to artist Robert Indiana -- whose iconic "EAT" sign has been temporarily installed on the roof of the Farnsworth Art Museum in Rockland as part of an exhibition of his work -- asking him to update the sign by adding the word "vegetarian." (Click here to see a rendering of how the sign would look with PETA's proposed addition.)

In the decades since the "EAT" sign was first displayed at the 1964 World's Fair, more and more people have chosen a vegetarian diet after learning how animals suffer on factory farms and in slaughterhouses. Not only do people who switch to a vegetarian diet save more than 100 animals a year from factory-farm filth, mutilation without painkillers, and a terrifying death, they also reduce their risk of contracting life-threatening diseases and help fight climate change and other environmental problems caused by the meat industry.

"All good art should move us, and we hope that with this small change, Mr. Indiana's work will move people to make the switch to a humane vegetarian diet," says PETA Executive Vice President Tracy Reiman.

For more information, please visit PETA.org.

PETA's letter to Robert Indiana follows.

July 2, 2009

Robert Indiana
c/o Michael K. Komanecky, Interim Director and Chief Curator
Farnsworth Art Museum

Dear Mr. Indiana,

The installation of your "EAT" sign at the Farnsworth Art Museum has inspired some creative minds at People for the Ethical Treatment of Animals (PETA). You've said that the day the sign's lights are turned on would be one of the most exciting days of your life, but I'd like to make a suggestion for a way to feel even better about the impact of your work -- doing something good for animals. We've designed some additional lettering for the "EAT" sign so that it would read, "EAT VEGETARIAN." Will you consider adding "VEGETARIAN" to your "EAT" sign for one day to help promote the many benefits of a vegetarian diet?

Going vegetarian is one of the most effective ways to reduce animal suffering and abuse. Factory-farmed animals are forced to live in cramped, filthy conditions amid their own waste. Chickens have their throats cut while they are still conscious, pigs have their testicles and tails cut off without any painkillers, and fish suffocate or endure painful decompression when they are pulled from the ocean's depths. 

Eating vegetarian is also one of the best ways to improve our own health. In the decades since your "EAT" sign first went up at the 1964 World's Fair, the U.S. has been plagued by an obesity epidemic. Adherence to a strict vegetarian diet is the only healthy dietary weight-loss plan that has been proved to take weight off -- and keep it off for more than a year. In addition the American Dietetic Association -- the nation's largest organization of nutrition professionals -- reviewed hundreds of studies and concluded that vegetarians also have lower rates of heart disease, diabetes, and certain types of cancer than meat-eaters do.

Decreasing meat consumption also has a positive impact on the health of the planet. A recent United Nations report concluded that raising animals for food generates more greenhouse-gas emissions than all forms of transportation in the world combined. Animal agriculture is also a leading cause of land degradation, pollution, water shortages, and loss of biodiversity.

We hope that you'll consider our suggestion to use the "EAT" sign to promote the health and well-being of animals, people, and the planet. This update to the sign would be as innovative today as the original sign was when it was first induced in the 1960s. 

Sincerely,

Sarah King
Director

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